ul. Prof. Stanisława Łojasiewicza 4, pok. 2.370, 30-348 Kraków
pawel.kozakiewicz@uj.edu.pl, USOS
Polska wersja strony pracownika
Scientific activity
The area of research interests covers issues related to human resource management, strategic communication, and economic psychology. The conducted studies focus on the competency potential and competency attractiveness of employees, the development of adaptive competencies in the professional environment, as well as the impact of new technologies—including artificial intelligence—on communication and management practices, as well as on public relations and brand management activities.
Research project
Completed:
2024/25
- Analyses of attitudes toward artificial intelligence in the PR and brand management industry, covering potential, awareness, practical use, emotions, and adaptive competencies.
- Research on Generation Z in the labor market – competencies, attitudes toward AI, and behaviors of employers representing different generations.
- Studies on Generation Z as employers: A new generation of leaders.
2023
- Analysis of the competency potential of public administration employees – development of a theoretical model and a proposal for stages of competency development.
Ongoing:
- Analysis of the impact of AI terminology on emotions and the perception of technology.
- Study of the economic socialization of children and youth in selected European countries.
- Generational differences in leadership.
- Framing artificial intelligence as a tool for responsible branding.
- Management education as a space for responsible brand building.
- Analysis of competency attractiveness – development of a definition and proposal of potential applications.
- Research on Generational Leadership
Participation in international projects:
- V4 Learning Accelerator: Empowering Youth for the AI Future – Visegrad Fund
Didactic activity
- Economic Psychology
- Communication in Organizations
- Negotiations
- International Negotiations
- Business Negotiations
- Human Resource Management Strategies
- Interpersonal and Adaptive Training
- Etiquette and Self-Presentation
- Public Relations
- Public Speaking
- Diploma Seminar
Functions
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2024–2027 – Dean’s Plenipotentiary for Promotion, Faculty of Management and Social Communication
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2004 – Consultant with an advisory voice in the Promotion Team of the Institute of Economics, Finance and Management
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Since 2025 – Member of the Polish Public Relations Association (PSPR)
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Since 2022 – Member of the Polish Rhetorical Society
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Since 2019 – Member of PRom – Association for the Promotion of Polish Universities
Selected Publications
2025/26
- (in the publication process) Civil Servant in Development: Competencies, Potential, Self-Improvement – monograph
- (in preparation) AI in the Work of PR Specialists: From Familiarity with Tools and Practice to Emotions and Adaptive Competencies – article
- (in preparation) Framing Artificial Intelligence as a Tool for Responsible Branding
- (in preparation) Management Education as a Space for Responsible Brand Building
2017
- Characteristics of Employment in Public Institutions in Poland – P. Kozakiewicz, in: Competency Management in the Public Sector, I. Stańczyk (ed.), Jagiellonian University Press
- Specificity of Work and Competency Assessment of Public Administration Employees: The Case of the Marshal’s Office of the Małopolska Region – P. Kozakiewicz, in: Competency Management in the Public Sector, I. Stańczyk (ed.), Jagiellonian University Press
- Perceptions of Local Government Administration Employees on the Polish Labor Market – Research Results – I. Stańczyk, P. Kozakiewicz, in: Problems of Diversity in Management