ul. Prof. Stanisława Łojasiewicza 4, pok. 2.367, 30-348 Kraków
barbara.fryzel@uj.edu.pl, USOS, +48 12 664 57 93
Polska wersja strony pracownika
Scientific activity
- Corporate Social Responsibility, strategies, behavioral and organizational effects
- Organizational aesthetics, art in management (communication, space, behavioral effects), artful methods in management and leadership training and in research
- Behavioral ethics, theoretical and practical aspects of moral business
- Qualitative research methodology
Didactic activity
- Corporate Social Responsibility
- International Management
- The art of management. Aesthetic perspectives of business and organizations
Research projects
- OPUS, National Science Centre, Poland, CSR induced corporate identity and stakeholders' perceptions (2012/05/B/HS4/02505), 2013-2015
- Strategies of stakeholder relations. A case of Polish enterprises (N N115 551338), 2010 - 2011
Functions
Head of the Dept. of Organizational Behavior
Selected publications
- Boesso, G., Fryzel, B., & Ghitti, M. (2025). Aesthetics of CSR communication and perception of ethical leadership, impact on purchase intention in high and low rank CSR firms, Green Finance, 7(1), in press
- Fryzel, B., & Marcinkowski, A. (2024). Organizational aesthetics: artful visual representations of business and organizations. Routledge, New York.
- Fryzeł, B., & Marcinkowski, A. (2024). Południe zarządzania: odwzorowania świata organizacji i biznesu w malarstwie i fotografii. Wydawnictwo Uniwersytetu Jagiellońskiego, Kraków
- Boesso, G., Fryzel, B., & Ghitti, M. (2023). Corporate social responsibility and comparative capitalism frameworks: Evidence from the United States, Poland, and Italy. Corporate Social Responsibility and Environmental Management, 30(2), 531-547, https://onlinelibrary.wiley.com/doi/pdf/10.1002/csr.2372
- Fryzel, B., (2021), Ethics, Misconduct and the Financial Services Industry, Towards a Theory of Moral Business, Routledge, London, New York
- Alves Azevedo, A., Booth, P., Fryzel, B. (2019). Business culture and corporate social responsibility: an analysis in the light of Catholic social teaching with an application to whistleblowing, The Heythrop Journal, Volume 60, Issue4, Special Issue: MORAL CASUISTRY July 2019, 600-613, https://repositorio.ucp.pt/bitstream/10400.14/32415/1/19486485.pdf
- Fryzel, B., (2018), Smoki i Gazele. Rzecz o Współczesnym Pejzażu Społecznej Odpowiedzialności Biznesu, Wydawnictwo UJ, Kraków
- Fryzel B. (2018), Moralne przywództwo a strategia społecznie odpowiedzialnego biznesu, „Ekonomika i Organizacja Przedsiębiorstwa“, nr 4/2018, s.85-97
- Fryzel, B. (2017), Reporting, Public Discourse and Devaluation of Corporate Social Responsibility, Przegląd Organizacji, 12/2017, s.62-67
- Fryzel, B., Seppala, N., (2016) The Effect of CSR Evaluations on Affective Attachment to CSR in Different Identity Orientation Firms, Business Ethics: A European Review, 25(3), 310- 326, https://onlinelibrary.wiley.com/doi/pdf/10.1111/beer.12116
- Fryzel, B. (2015), CSR motives and identity. A role of attributions in enhancing CSR declarations, Organizacja i Kierowanie , nr 1A (165), 2015, str. 21-35.
- Schipper, F., Fryzel, B. (2011) Ante narrational presuppositions: a philosophical reflection on power and narrative [w:] Storytelling and the future of organizations: antenarratives handbook, D. Boje (ed), Routledge
- Fryzel, B. (2011), Building stakeholder relations and corporate social responsibility, Palgrave Macmillan, Basingstoke, Hampshire, New York